ROXIE LUTE

Integrated Marketing Communications

 

Project seeker. Forward thinker. 

 

With considerable agency experience, Roxie works to cultivate strong emotional connections, employing communications regionally, across multiple platforms. She knows that communicating a single, clear, consistent message through unified, high-quality marketing efforts lays the foundation for success. 

 

A person's culture is the root of his or her decision-making process. Roxie has worked to understand various cultural roots in order to better associate external influencers with brand objectives. With this understanding, Roxie aims to further clients' branding initiatives through integrated marketing strategies designed to capitalize on synergetic promotional tools, creating more effective marketing programs and, therefore, maximizing return on investment. 

 

It's about creating the buzz that results in conversation. Having earned her Masters in Integrated Marketing Communcations from West Virginia University and a BS in Communications and Public Relations from the University of North Florida, Roxie has always been identified as the "firecracker."